In marketing and advertising, a ‘call to action’ is a message or statement which encourages the prospect to perform a specific action. Most of the time this involves buying a product, making a donation, subscribing to a newsletter or requesting for more information. The specific action to take is defined by the marketer in accordance with his/her goals.

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A fundamental aspect of marketing is to gain the attention of a target audience and engage or redirect it in a way which fulfills specific objectives, such as a positive increase in reputation, legitimacy, mindshare, exposure (visitor traffic), sales and captured leads (subscribers, users, clients etc).

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It’s the first month of a new year and at this time I’m itching to start new web ventures both for fun and profit. I usually do up a list of possible startup and site ideas and narrow them down into those with the highest potential. But success depends on execution and not just plans so I tend not to be too hung up about having a complete vision of what I want.

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If you’ve been to Japan, you might have noticed the popular practice of tissue-pack marketing. Companies hire agencies to distribute small tissue packages with advertisements inserted in them. These tissue packs are then handed out at crowded city areas to various types of passerbys. Some target only men or women, depending on the product/service advertised.

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Dang, it’s after midnight and I’m still at the office again. There’s been 2 cases of Sundaes Best hot fudge sitting on top of my desk that I’m not sure if I should be...

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