The ability to write well is very useful for our personal and professional lives. It helps students, business people, politicians, writers,  bloggers, marketers and everyone who has ever needed to arrange words together to convey ideas or opinions. The written word has become an essential means of social communication: mastery of it helps you to enthrall and  persuade an audience that would look upon you favorably in return.

Getting users engaged with your content can result with a sale, subscription, bookmark and return visit. One of best ways to increase reader engagement is to make sure that your site architecture interlinks related content and displays them in a way which encourages the user to click around. If the first article doesn’t result in a subscription, the second might.

A billboard located at the street corner is watching you. A camera is embedded in the billboard and a computer analyzes the people who pass by it. It tells the advertiser how many people walked in front of the screen, turned to face the ad and how long they looked at it. It reads your gender with an accuracy of 85%, so men and women will each see different ads.

Blogs are quite often a one-person show. The owners maintain the blog, write the content and promote the site themselves. They switch between different roles whenever necessary and that’s the natural result of a DIY system where one is personally in charge of everything. Sometimes, we tend to see themselves more as writers and less as executive editors.

In every narrative there is inevitably information omitted for various reasons, sometimes in order to intentionally obscure/simplify the plot or because specific agendas cannot be made known to the public. The background information or history behind the story, video or news report you are viewing is known as a back-story.