How much does personality matter in blogging?

A lot.

Everyone is on to the blogging thing now. Blogs drive serious traffic, even with no personality involved. What I mean by “personality” is how the person behind the blog comes across to readers. Is your content dry, long, or boring?

"Outing" Kills Websites

I recently posted about Rand outing another SEO site for self-promotion. Looking at the Google SERPs today, it appears that NationalPositions site is no longer ranking on Google for "seo company" (though they still show up on AOL). They still rank for their own brand, so they might have had some of their links whacked without being fully penalized/removed from the Google index.